Smartphone Usage Statistics in Singapore

Nowadays, wherever you go, indoor or outdoor, you will noticed that it is hard to get an eye contact with your friends or people around you, reason being that most of the time, their eyes are looking downwards or any direction that their smartphone is. I guess this is one of the side effect of the technology advancement that made people less social-friendly offline. I must admit that I am guilty of that too! 

Of course, smartphone is already an integral equipment/gadget nowadays, I am sure you will feel uneasy or lost whenever you forget to bring your smartphone with you! Ever wonder how most people make use of their smartphone? If you are from Singapore, you are probably part of the statistic here. Norton has recently released a survey on Singaporean's mobile phone usage habits and following are the top of the list:

Internet Access         69%

Social Networking    57%

Reading The News    55%

Online Messaging     39%

Mobile Banking        27%

Navigation                25%

Online Shopping      19%

Did you notice that phone call is nowhere to be seen in the list? What does it means? It means nowadays people are communicating through Social Networking site like Facebook, Google+ or through FREE online Messaging apps. 

What surprises me though is that gaming is not in the list too. I am not a hardcore gamer myself (except occasionally playing some time-waster game like "Draw Something With Friends" etc...) but I thought it (mobile gaming) should be at least at the top 5 position. For me, except "Navigation" (as I do not drive), I use my precious iPhone for all the above mentioned activities and my personal  top 5 ranking is as per following:

1. Social Networking
2. Reading The News
3. Internet Access
4. Online Messaging
5. Navigation

What's your ranking?

Cheers!

Originality vs Creativity

Every now and then, they are new tech gadgets being introduced to the consumer market, I am sure there bounds to be one or two which catches your eyes or WOW you to the max that you can't wait to own it yourself. Most of the recent craze (since 1 or 2 years ago) that caught most of the people's eyes are:

1. 3D TV or game console
2. Features-rich Smartphone (e.g. iPhone)
3. Tablet (e.g. iPad)

But are all these new gadgets deemed original? I personally viewed that majority of the very successful "new" gadgets are not truly original (in terms of the idea behind it) but yet they are popular because they managed to catch the attention of the consumers. It all voice down to the creativity in their marketing strategy.

This bring me to the book that I am currently reading : Attention : This Book Will Make You Money by Jim F. Kukral (Professional speaker, web consultant and entrepreneur). Even though it is focusing more on how to gain attention in the Internet/Online Marketing arena but some of the highlights/ideas in the book are pretty much useful and applicable to life, in general, especially in our modern eWorld. Thus, if you have some time to kill and like to learn more about how to catch attention on the web, you may consider to give it a try (click on the image above to see more details of the book).

Times fly, it's Friday night again and hope that you folks have a GREAT weekend ahead of you and NOT to forget the forthcoming important Day: Father's Day!

Lastly, as usual, sharing my quote here:

"To be creative, it might not be original but to be Original, you need creativity"

Cheers!