As a follow-up to my earlier post related to the traits of interior designers, in this post, I am trying to explore further on the topic of interior design, especially during this social media and mobile age. Nowadays, all businesses (including interior design houses) are embracing social media like blog, facebook, twitter, LinkedIn etc... to spread further their branding/PR in the online space. In fact, it will soon becoming a necessity and not an option.
For interior design industry, tapping on the online channel, especially via social media marketing is such an easy decision to make as it bears many fruits that offline marketing cannot possibly matched, for example:
a. Wider market reach - online marketing is borderless and timeless
b. More effective/efficient customer engagement
c. Online marketing is relatively cheaper than the offline marketing and many more
Just take for an example, mcmhouse.com, leading supplier of solid timber dinning tables uses graphical blog as part of their social media strategy which I thought is a great idea as their services/products are visually rich in nature. By the way, mcmhouse.com has the largest collection of dining tables in Sydney and it has been in the business for over 20 years.
In short, in whatever business you are in, do take social media seriously as part of your marketing/PR strategy as nowadays social influence is a key factor in closing a deal.