Saturday 21 May 2011

Originality vs Creativity

Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your RevenueEvery now and then, they are new tech gadgets being introduced to the consumer market, I am sure there bounds to be one or two which catches your eyes or WOW you to the max that you can't wait to own it yourself. Most of the recent craze (since 1 or 2 years ago) that caught most of the people's eyes are:

1. 3D TV or game console
2. Features-rich Smartphone (e.g. iPhone)
3. Tablet (e.g. iPad)

But are all these new gadgets deemed original? I personally viewed that majority of the very successful "new" gadgets are not truly original (in terms of the idea behind it) but yet they are popular because they managed to catch the attention of the consumers. It all voice down to the creativity in their marketing strategy.

This bring me to the book that I am currently reading : Attention : This Book Will Make You Money by Jim F. Kukral (Professional speaker, web consultant and entrepreneur). Even though it is focusing more on how to gain attention in the Internet/Online Marketing arena but some of the highlights/ideas in the book are pretty much useful and applicable to life, in general, especially in our modern eWorld. Thus, if you have some time to kill and like to learn more about how to catch attention on the web, you may consider to give it a try (click on the image above to see more details of the book).

Times fly, it's Friday night again and hope that you folks have a GREAT weekend ahead of you and NOT to forget the forthcoming important Day: Father's Day!

Lastly, as usual, sharing my quote here:

"To be creative, it might not be original but to be Original, you need creativity"


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